Microsoft needed a way to demonstrate their brand new user experience for the Windows Phone 7 Series at the Mobile World Conference in Barcelona Spain.


In less than 6 weeks the Emerging Experiences team delivered a touch-enabled interface that emulates the actual Windows Phone 7 user experience. 

Support that spanned 2 continents and countless late nights all led up to the launch at Mobile World Congress where we setup 10 touchscreens in 2 locations and the experiences were in constant use.  In addition to the touchscreen experiences, we also worked with our Seattle team to produce a microsite experience that would allow those not in attendance to get a taste of the phone.


The project was a whirlwind experience - . It was all worth it when Steve Ballmer made the introduction and we were all a part of history as the next generation in mobile experiences was announced to the 50k MWC attendees and a larger worldwide audience. The people lucky enough to be in attendance couldn’t wait to get their hands on the experience we built.

Microsoft has since taken the touchscreens to countless other events including MIX10, SXSW 2010, CES, CTIA and many many more.