J.P. Morgan needed to redefine their digital customer experiences to be more customer-centric by providing more relevant content, seamlessly.
When the organization needed to improve global brand awareness with senior business leaders, we created a marketing campaign that featured rich content at unexpected moments. Razorfish helped establish the overall content strategy, storylines, and proof points for the campaign, then designed and developed a web and tablet-based campaign hub that served text, audio and video content.
J.P. Morgan is a major sponsor of the US Open Tennis Championships in New York. So we also designed and built a compelling interactive out-of-home experience to reach their target audience.
Users can explore high res city scape collages on 2 meter touch walls explore JPM products and services, and download the content to their mobile phones via QR tags.
The U.S. Open Hospitality Lounge installation was a great hit and we were asked to create further exhibits for airports and J.P. Morgan corporate locations.