Work - JPM (US Open)


JP Morgan

U.S. Open Touchwall

Challenge

J.P. Morgan needed to redefine their digital customer experiences to be more customer-centric by providing more relevant content, seamlessly.

Solution

When the organization needed to improve global brand awareness with senior business leaders, we created a marketing campaign that featured rich content at unexpected moments. Razorfish helped establish the overall content strategy, storylines, and proof points for the campaign, then designed and developed a web and tablet-based campaign hub that served text, audio and video content. 

J.P. Morgan is a major sponsor of the US Open Tennis Championships in New York.  So we also designed and built a compelling interactive out-of-home experience to reach their target audience.

Users can explore high res city scape collages on 2 meter touch walls explore JPM products and services, and download the content to their mobile phones via QR tags.

 

Results

The U.S. Open Hospitality Lounge installation was a great hit and we were asked to create further exhibits for airports and J.P. Morgan corporate locations.