Work - JCP (Denim)


Denim Style

Deployed in a shopping mall, we leveraged the existing online design and adapted it for a projection-based touch experience.  The application is projected on two touch enabled glass panels on a retail storefront.  

  • An engaging large scale attract mode
  • Users can explore the catalog of jeans with the flick of a finger
  • Drives shopper traffic to the store
Based on our analysis, the Interactive Display had a positive impact on sales for the entire store, as well as for Young Men’s and Junior’s
— VP, Retail Marketing


  • 6% overall sales lift
  • Double digit lift in juniors and young boys