GrandVision wanted to enter the Chinese market and to transform the future of eye care for consumers there through world-class products, services and processes. Currently no eye-care brand has made a mark in China yet and GrandVision wants to position itself as clear market leader.
The Chinese market represents the the world’s most connected and empowered consumers with more than 700 million mobile phone internet users and over 60% purchasing through their mobile. Total transaction value of China mobile shopping market was 92.71 billion RMB (151.27 billion USD) in 2014.
Our solution is social and mobile at the heart. It allowed them to browse, favorite, find out more information about GV’s products and service anywhere and seamlessly starting and stopping at anytime without the loss of momentum.
In a store, all the frames a customer tried are saved automatically to the customer profile. Store associates and consumers are then able compare the frames side by side. Further, consumers can access them instantly on their mobile via the scanning of a QR code.
QR codes are actually one of the core aspects of China’s digital world that has now been further popularized with WeChat’s built in scanner. This allowed for instant socially validation through share function in WeChat moments, empowering consumers to hear their friend’s feedback on the frames that they’ve just tried on literally minutes ago whilst spreading the news about GrandVision’s unique experience.