Work - Bodymetrics


Body-Mapping For Your Perfect Fit

Bodymetrics, a pioneer in 3D body-mapping, partnered with Razorfish's Emerging Experiences team to prototype a new era of personalized retail and in-home commerce experiences.  In retail Bodymetrics technology digitally maps a person's body allowing them to find perfect fitting clothes before they try them on.  In the near future Smart TVs will have the capability to body-map customers and order perfect-fitting clothing in their own homes, thereby reducing returns and beginning the end of the era of the online sizing chart. Whattya mean big deal? Well, did we mention that the clothes are guaranteed to fit?

Utilizing 3D sensor solutions, Bodymetrics carefully calculates and maps every contour and curve of the body. Once users have created their profile and saved their body data, they can virtually try on a wide range of clothing types such as jeans, dresses, skirts and tops from tons of partner retailers. As each piece of clothing is mapped to the on-screen avatar’s body, the user is able to see the exact fit of the item thanks to a visual overlay that depicts the tight spots of the garment. No more guessing games when you buy that pair of jeans online – you get the perfect fit, every time.

Until very recently, body-mapping required expensive body-scanners. With the advent of the 3D sensors, this technology can be installed at any clothing store, big or small, and is also inexpensive enough to be integrated into future Smart TVs.

Bodymetrics' pioneering solution, designed to body-map a customer's exact body-size and shape to the exact dimensions of a garment, has a successful seven-year track record in retail at Selfridges in London, voted as the world's best department store.

Bodymetrics makes buying clothes quicker, easier and more fun, both in-store and online. For most people, buying good fitting clothing is a trial-and-error, time-consuming process. Human bodies are different in a million ways, but when clothing companies produce garments they make them to fit an average person. In the real world, however, there is no such thing as an average body.

The icing on the cake – retailers get to benefit from a drastic drop in their store return rates since their customers can finally purchase with confidence. That, coupled with the exponential momentum and increased basket-size of eCommerce purchases means great things for apparel companies. Plus, you don’t have to listen to some phony sales associate squawking about how fabulous you look in those jeans – just take a look for yourself!