Our BLE platform, BLEEP, brings the physical environment to life while delivering contextual content and creating seamless customer experiences within the retail channel.
Razorfish has charged the Emerging Experiences practice to constantly push the envelope with new and existing technologies in unique, delightful and useful experiences by blending digital into physical spaces for our company and clients. In the pursuit to provide retailers seamless, contextual experiences for both their customers and associates, our team has built a solution grounded in proven Bluetooth technology. The result is a refreshingly personalized experience across the newly digital-driven footprint.
Introducing BLEEP. Combining Bluetooth Low Energy (BLE) beacons, a customer loyalty application along with cloud-based network services, we are able to deliver differentiated, data-driven experiences that extend across channels—blending the digital and physical retail environments to create a frictionless in-store customer experience. From synchronized interactive content across a customer’s smartphone, in-store digital signage and associate sales tools; our proprietary platform provides the framework necessary to deliver the right experience where experiences matter most, in-store.
While this new approach may empower the guest to leverage their mobile device for relevant information based on proximity of gateway, department and even product, we know that “heads down” is not what the retail environment was built for. Passive engagement can still deliver personalization across digital signage and empower associates to aid the guest during the sales experience. However, when the guest actively participates with their mobile device, magic can take place across multiple connected devices and within the data-rich, living environment.
Through the low cost of BLE technology, a systematic framework can be applied to your footprint that enables the right content to be delivered at the s time and place (in-isle, department, checkout, etc.). Beyond location information, we can also apply rules to offer unique messaging and even offers based on a guest’s path through the store or even dwell time. This content can be shared and promoted more abstractly within digital signage or highly personalized within a guest’s mobile device.
Back-of-house and associate empowerment is also critical to a smart retail environment. BLE indoor tracking allows metrics to be tied to the identity of a customer. Data can be collected from a guest’s entire visit, instead of only at the checkout. When retail locations connect this data they can track purchase intent based on linger times and checkout. To help aid in service, associates can also access real-time indoor tracking data to optimize staffing and guest assistance.
Leveraging our platform, your environment can now be as smart as the data inside. Please visit one of our Emerging Experience Labs for a demonstration.