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Lab - Razorshop


Razorshop

Empowering Customers and Associates by Enabling Intelligent Brick-and-Morter Spaces

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Lab - Razorshop


Razorshop

Empowering Customers and Associates by Enabling Intelligent Brick-and-Morter Spaces

The future of retail has arrived

Online shopping experiences are forcing retailers to reinvent themselves to drive personalized and meaningful customer experiences both inside and outside of their physical stores. But along with the challenge of reinvention, digital also brings retailers a new opportunity to zero-in on the needs of their customers and deliver value like never before.

This connected retail experience is powered by Adobe Experience Manager, Adobe Experience
Manager Screens, as well as Adobe Campaign and the agency’s proprietary BLE Experience Platform. Through the pairing of a BLE-powered customer loyalty application and a connected ecosystem of marketing, live data, commerce and analytics, retailers can now connect the associate, customer and store to drive revenue, better experiences and gain market share.

Razorshop is our expression of retail as it should be. Not what it could be in the future, but what it should be now.
— Wade Forst, Emerging Experiences, Razorfish

Razorshop demonstrates how bringing real-time collection of customer data within the retail environment drives customer engagement, assists associates with sales while increasing check averages, and reduces physical marketing costs.

 

Work - Amway


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Work - Amway


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Work - Delta (TFOT)


DELTA

Touch the Future Of Travel

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Work - Delta (TFOT)


DELTA

Touch the Future Of Travel

Challenge

Not one airline owns the New York City market.  In a market that is filled with high value customers that aren’t loyal to one particular airline,  how do you attract attention and engagement in a busy, VIP lounge environment while reinforcing the new Delta Air Lines digital brand? This was the problem we solved with the experience we created for Touch the Future of Travel.

Insight

Consumers care more about experiences at destinations than the way they get there. 

Solution

By leveraging Delta’s 8 year partnership with Madison Square Garden, Razorfish was able to create Touch the Future of Travel a unique, personalized and easy way for high value customers to discover new destinations with curated content from around the globe. Razorfish brings the Touch the Future of Travel experience alive inside the Delta Sky360 Club, an 11,000 square foot lounge for VIPs inside of Madison Square Garden’s new renovation effort.  Through this experience, Razorfish showcases Delta as an innovator while communicating aspects of products and services in an appealing way.

Utilizing our 5D Platform, we developed a fixture that integrates into the Sky Club 360 at Madison Square Garden. Featuring two massive multi-touch panels with lush, beautiful imagery from around the world and a personalized mobile website to take with you. The simple interaction feels personalized and easy, using tiles with emotive phrases to capture your travel 'mood'.  

Each time a new phrase is added by a user, more recommendations appear. Destinations are then served up on a beautifully styled 3D globe for exploration, with touch being the key driver to transport the audience into a new state of mind.   The world becomes a playground of photos and phrases connecting the user with a host of destinations and recommendations. In each destination the user will find intriguing facts, quotes, photos and video.  When the user is done exploring – they just tap the save feature and scan a QR code and all of the destinations that were visited are delivered to a smart phone for reminiscing or booking. It can then be shared with friends on FB, Twitter or Foursquare.

Delta’s Touch the Future of Travel is about inspiring destinations and creating a lasting memory with the branded experience. Through social sharing and mobile extensions, we made sure that not only did we stay top-of-mind, but also in-pocket for easy booking. 

Result

Inspiration is a hard thing to achieve and it’s something everyone wants to deliver. By creating an experience that reaches out to pull you in and rewards you richly for the time you spend with it, we’ve created something that far exceeds how anyone else is currently inspiring their travelers in digital. 

  • 7000 unique interactions during the first month of launch
  • Over 1/3 of those that visited the Delta Sky360 Club spent time interacting with the experience

 

*Additional iterations of the experience were installed in LaGuardia Airport a few months after the Delta SkyClub360 was launched.

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Lab - Kinectichord


Kinectichord

Pushing the Limits of Multi-Sensory Interaction 

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Lab - Kinectichord


Kinectichord

Pushing the Limits of Multi-Sensory Interaction 

KinectiChord is a multi-user, multi-sensory experience that blends physical and digital in an unexpected and delightful way. 

The experience takes place on a unique canvas constructed of spandex fabric stretched across a rigid frame.  It is brought to life by combining Kinect for Windows, projection mapping, acoustic vibration units for haptic feedback and proprietary depth sensing software.

As a user approaches the experiences their presence is detected and they are enticed to engage by pushing on the fabric. The depth sensing software then determines how many users and how much force each user is applying to control the visuals and audio of the experience.  

This experience allows multiple users to see, hear and feel technology like never before. 

 

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Work - Audi City


AUDI CITY

The Showroom of the Future

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Work - Audi City


AUDI CITY

The Showroom of the Future

Challenge

The legacy of car showrooms as the most effective way to showcase cars is increasingly being scrutinized. Today, most car dealerships are in out of town locations, requiring deliberate journeys by visitors. Their current locations assume potential customers are advanced in the consideration and purchase cycle, but this ultimately restricts growth, and lacks relevance amongst the critical growth prospect segments especially in dense urban areas.

Solution

The Audi City digital environment features multi-touch displays for configuring your Audi vehicle from millions of possible combinations. Your personalized car is visualized in photorealistic 3D using real-time render technology, making the Audi City vehicle configurator the most advanced in the world. After personalizing your Audi, you can toss your vehicle onto one of the floor-to-ceiling digital “powerwalls” to visualize your car configuration in life-size scale. From here, you can use gestures to interact with your personalized vehicle, exploring every angle and detail in high resolution using Kinect technology.  

Audi City combines the best of two worlds – digital product presentation and personal contact with the dealer. Thus, with Audi City we are creating a one-stop-shop for experiencing our brand. It is right in the midst of our customers’ lives, yet seamlessly connected to the online range offered by the four rings.
— Peter Scwarzenbauer, Member of the Board of Management at Audi.

A purely digital showroom can’t deliver on the tactile experience of buying a car. Therefore, a store associate can save your configuration on a RFID-enabled USB stick and guide you into a personal consultation area that features a variety of tactile objects.  Not only is Audi City a premier showroom environment, the dealership concept represents a fundamental shift in retail strategy for the brand. This new small-footprint retail format brings Audi closer to their customers, not only geographically but also emotionally. The smaller-footprint concept will launch in metropolitan environments and reach a younger urban and digitally-enabled demographic.

Results

  • 70% rise in unit sales
  • 30% increase in margin per unit
  • 90% of customers are new to the Audi brand
  • 65% purchased car without a test drive

Awards

  • Contagious - Most Contagious Retail 2012
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Work - Nutrilite


Nutrilite

Center for Optimal Health

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Work - Nutrilite


Nutrilite

Center for Optimal Health

The Nutrilite Health Institute Center for Optimal Health is a worldwide collaboration of experts dedicated to helping people achieve optimal health – through research, education, and practical, personalized solutions. It is home to scientists, innovation teams and operations, and an environment that inspires visitors from around the world.

Challenge

Welcome visitors to the company’s R&D / educational facility via an interactive story-telling experience that tells the brand’s history of innovation.

Solution

Razorfish created an interactive experience for the facility’s new entry space that welcomes and educates visiting associates. We designed and built a platform for the brand that’s both personal and global.

The exhibit is larger than life, literally, featuring a 30-foot media wall that visitors can interact with through touchscreens. Kiosks provide further content (in multiple languages) on the 80-year old company’s history, founders, and scientists. The platform is designed for the future, so it can grow with the brand and its customers.

Considering the time frame we were under, the stress we were under and the immensity of the project ... to get it done it 8 months, you guys knocked it out of the park.
— Christopher Jasinski, Lead Social Media (Global Digital Services)

Award

“Best Museum Environment” at Event Marketer magazine’s 2014 Event Design Awards

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Work - ATT (Flagship)


AT&T

Flagship Store

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Work - ATT (Flagship)


AT&T

Flagship Store

It’s what you do with what we do.

Challenge

AT&T stores sold countless mobile products, but not a mobile lifestyle. As a result, the power of AT&T’s ecosystem was not being fully leveraged at the cash register.

Solution

AT&T’s first flagship store: an interactive, humanistic retail destination that showcases the power and possibility of AT&T’s products and services. Highlights include the first fully NFC-enabled retail environment in the U.S., a 20-foot gesture-enabled (Microsoft Kinect) multiplayer experience wall, a cross-platform mobile in-store companion experience, and over 150 synchronized digital displays.

AT&T is about delivering innovation that makes a difference in our customers’ daily lives. All of that will be ready for customers to experience at our flagship store.
— Paul Roth, President of AT&T Retail Sales and Service

The AT&T Flagship Store at Michigan Avenue is a one-of-a-kind digital retail experience that encourages discovery and exploration for AT&T customers.

Designed with both imagination and purpose, each experience and every piece of digital signage in the Flagship Store seeks to reinforce the ways AT&T technology impacts and improves the everyday – opening customers' eyes to all the possibilities of what they can do with what we do.

When customers walk back out onto Michigan Avenue, they should feel surprised, delighted, empowered and impassioned by the experience they’ve just had.

Results

  • 3x increase in foot traffic
  • 150% increase in dwell time
  • 300% increase in AOV

Awards

  • 1st Place Service Retail - Retail Design Institute
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Work - SFO


SFO International Airport

Flight Deck (Terminal 3)

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Work - SFO


SFO International Airport

Flight Deck (Terminal 3)

Challenge

With over 35 million travelers passing through each year, the San Francisco International Airport has worked hard to enhance travelers’ visits with artwork, exhibits and elegant public spaces geared towards a slower, more enjoyable travel experience. When a major renewal of Terminal 3 was underway, we were hired to attract and engage visitors through a large-scale interactive experience at the new Information Terrace that promotes SFO’s attractions, facilities and history of travel.

Our approach was to design and implement a rich media experience that connects, inspires, and informs passengers of all types. Together with the selected architect, Gensler, we set out to make this experience a unique destination, leveraging social, mobile extensions, gamification and a local Bay Area feel.

T3 Boarding Area E provides a unique innovative, passenger-focused experience that travelers from around the world will enjoy in the ‘Innovation Capital of the World.
— San Francisco Mayor, Ed Lee

Solution

Razorfish created “The Flight Deck”, an integrated large-format display and multi-touch digital experience, that tells the story of SFO’s aviation history; lets travelers discover the unique destinations and neighborhoods of San Francisco; and visualizes the inbound and outbound flights within the past 24 hours via a one-of-a-kind 16’ digital display. Through a Kinect-powered gesture interface and  touchscreens, visitors can explore and understand the complex world of travel in real-time. In addition, we layered in a gamification experience for younger audiences, to allow them to collect badges and “earn their wings.”

To extend the experience outside of the Flight Deck and throughout the airport, travelers create an itinerary based on what they have saved as favorites within the experience. A custom QR code delivers a personalized mobile extension that empowers today’s modern, mobile forward traveler and aids in further exploration at SFO.

Results

  • Over 3 minutes dwell time per experience
  • 1,000 flights tracked and visualized daily
  • 99.99% experience uptime

Awards

The Flight Deck experience at SFO has further positioned the airport as an innovator in their marketplace:

  • 1st place Peggy G. Hereford award for Creative Innovations — Technology
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Work - Bridgestone


BRIDGESTONE / FIRESTONE

Store of the Future

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Work - Bridgestone


BRIDGESTONE / FIRESTONE

Store of the Future

Challenge

Living up to their commitment for performance, Bridgestone set out to fulfill the consumer’s growing expectation of a next generation digital shopping experience. The goal was to give tire shoppers greater control over the process, which would lead  to a stronger affinity with the Bridgestone brands. But first, we had to overcome several obstacles related to shopping trends, including a uneducated consumer when it comes to tires, a general distrust in automotive mechanics and sales associates, as well as a lack of technical innovation within the industry.

Solution

Fueled by digital innovation, Razorfish and Bridgestone envisioned and piloted the store of the future known as Inside Lane, a unique end-to-end experience that connects consumers and retailers with the Bridgestone & Firestone brands. Features include a motion and touch-controlled in-store digital wall, a tablet app that allows sales associates to display information and control the digital wall for a co-shopping experience, and both desktop and web-mobile app for scheduling appointments and receiving tire recommendations based on both vehicle type and driving style.

Results

Inside Lane is a simple, fast and a seamless multi-platform experience that engages, converts and builds long-term relationships with consumers. In our latest performance readout, Inside Lane has shown a correlated 20% lift in Bridgestone & Firestone sales, as well as positive brand perception. This new ability to give consumers more control over the tire-buying process is transforming the dialogue between sales associates and their valued consumers in a positive way. By creating an experience unlike any other, Bridgestone has become a first mover in this industry.

  • 1st to market
  • 20% lift in sales


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Work - Bodymetrics


Bodymetrics

Body-Mapping For Your Perfect Fit

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Work - Bodymetrics


Bodymetrics

Body-Mapping For Your Perfect Fit

Bodymetrics, a pioneer in 3D body-mapping, partnered with Razorfish's Emerging Experiences team to prototype a new era of personalized retail and in-home commerce experiences.  In retail Bodymetrics technology digitally maps a person's body allowing them to find perfect fitting clothes before they try them on.  In the near future Smart TVs will have the capability to body-map customers and order perfect-fitting clothing in their own homes, thereby reducing returns and beginning the end of the era of the online sizing chart. Whattya mean big deal? Well, did we mention that the clothes are guaranteed to fit?

Utilizing 3D sensor solutions, Bodymetrics carefully calculates and maps every contour and curve of the body. Once users have created their profile and saved their body data, they can virtually try on a wide range of clothing types such as jeans, dresses, skirts and tops from tons of partner retailers. As each piece of clothing is mapped to the on-screen avatar’s body, the user is able to see the exact fit of the item thanks to a visual overlay that depicts the tight spots of the garment. No more guessing games when you buy that pair of jeans online – you get the perfect fit, every time.

Until very recently, body-mapping required expensive body-scanners. With the advent of the 3D sensors, this technology can be installed at any clothing store, big or small, and is also inexpensive enough to be integrated into future Smart TVs.

Bodymetrics' pioneering solution, designed to body-map a customer's exact body-size and shape to the exact dimensions of a garment, has a successful seven-year track record in retail at Selfridges in London, voted as the world's best department store.

Bodymetrics makes buying clothes quicker, easier and more fun, both in-store and online. For most people, buying good fitting clothing is a trial-and-error, time-consuming process. Human bodies are different in a million ways, but when clothing companies produce garments they make them to fit an average person. In the real world, however, there is no such thing as an average body.

The icing on the cake – retailers get to benefit from a drastic drop in their store return rates since their customers can finally purchase with confidence. That, coupled with the exponential momentum and increased basket-size of eCommerce purchases means great things for apparel companies. Plus, you don’t have to listen to some phony sales associate squawking about how fabulous you look in those jeans – just take a look for yourself!

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Work - Ford (BEV)


FORD

battery electric protoypte vehicle

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Work - Ford (BEV)


FORD

battery electric protoypte vehicle

Ford needed a cutting edge user interface to go into their relaunched electric vehicle program, starting with the Ford Focus EV.

They enlisted the Emerging Experiences team to design and develop the dashboard clusters, touch enabled center console and charging light ring on the vehicle exterior.

The results are highly visual and usable digital interfaces that articulate the electric vehicle’s performance and range.

Work - JCP (Findmore)


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Work - JCP (Findmore)


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Work - JCP (Denim)


JCPenney

Denim Style

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Work - JCP (Denim)


JCPenney

Denim Style

Deployed in a shopping mall, we leveraged the existing online design and adapted it for a projection-based touch experience.  The application is projected on two touch enabled glass panels on a retail storefront.  

  • An engaging large scale attract mode
  • Users can explore the catalog of jeans with the flick of a finger
  • Drives shopper traffic to the store
Based on our analysis, the Interactive Display had a positive impact on sales for the entire store, as well as for Young Men’s and Junior’s
— VP, Retail Marketing

Result

  • 6% overall sales lift
  • Double digit lift in juniors and young boys
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Work - Microsoft (WP7)


MICROSOFT

Windows Phone 7 Launch

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Work - Microsoft (WP7)


MICROSOFT

Windows Phone 7 Launch

Challenge

Microsoft needed a way to demonstrate their brand new user experience for the Windows Phone 7 Series at the Mobile World Conference in Barcelona Spain.

Solution

In less than 6 weeks the Emerging Experiences team delivered a touch-enabled interface that emulates the actual Windows Phone 7 user experience. 

Support that spanned 2 continents and countless late nights all led up to the launch at Mobile World Congress where we setup 10 touchscreens in 2 locations and the experiences were in constant use.  In addition to the touchscreen experiences, we also worked with our Seattle team to produce a microsite experience that would allow those not in attendance to get a taste of the phone.

Ready.Set.Start.

The project was a whirlwind experience - . It was all worth it when Steve Ballmer made the introduction and we were all a part of history as the next generation in mobile experiences was announced to the 50k MWC attendees and a larger worldwide audience. The people lucky enough to be in attendance couldn’t wait to get their hands on the experience we built.

Microsoft has since taken the touchscreens to countless other events including MIX10, SXSW 2010, CES, CTIA and many many more.

Work - ATT (Digital Life)


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Work - ATT (Digital Life)


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Work - ATT (Small Biz)


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Work - ATT (Small Biz)


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Work - JPM (US Open)


JP Morgan

U.S. Open Touchwall

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Work - JPM (US Open)


JP Morgan

U.S. Open Touchwall

Challenge

J.P. Morgan needed to redefine their digital customer experiences to be more customer-centric by providing more relevant content, seamlessly.

Solution

When the organization needed to improve global brand awareness with senior business leaders, we created a marketing campaign that featured rich content at unexpected moments. Razorfish helped establish the overall content strategy, storylines, and proof points for the campaign, then designed and developed a web and tablet-based campaign hub that served text, audio and video content. 

J.P. Morgan is a major sponsor of the US Open Tennis Championships in New York.  So we also designed and built a compelling interactive out-of-home experience to reach their target audience.

Users can explore high res city scape collages on 2 meter touch walls explore JPM products and services, and download the content to their mobile phones via QR tags.

 

Results

The U.S. Open Hospitality Lounge installation was a great hit and we were asked to create further exhibits for airports and J.P. Morgan corporate locations.

Lab - Razorshop (v1)


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Lab - Razorshop (v1)


Lab - Razorshop (v2)


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Lab - Razorshop (v2)


Lab - Razorshop (v3)


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Lab - Razorshop (v3)


Lab - Gumball


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Lab - Gumball


Near field technology has been around for a couple of years now, but will it finally have its breakthrough later this year when the new iPhone comes out? A good reason for us to take another closer look at the technology.

Tadaaaa!

The project was realized in a 2 day prototyping session at Razorfish’s Frankfurt office. In terms of hardware, we used a Samsung Galaxy Tab, an NFC shield, a simple reed switch and two Arduino microcontrollers – all nicely fitted into an original Gum Machine metal base.

This is an example of how NFC Technology can provide a missing link between the physical and the digital by bringing the best of both worlds together.

Lab - Surface Hockey


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Lab - Surface Hockey


Lab - Razorfashion


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Lab - Razorfashion


Lab - Digital Wallet


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Lab - Digital Wallet


When it comes to travel, people care more about where they’re going than how they’re getting there. Delta Airlines understands this and asked Razorfish’s Emerging Experiences team to create an engaging experience for the WIRED Holiday Store in NYC. We wanted to tap into users’ imagination and sense of playfulness so that they walk away from the experience thinking about what kind of destinations they want to go to next and, of course, Delta.

In four (4) weeks we concepted, designed, developed and launched The Untravel Idea – a new, personal way for leisure travelers to encounter destinations. We wanted users to touch the future of travel.

The experience gives people an open-ended, creative experience that puts the user in control. First users choose the type mood they are looking for on their next getaway. From there users can select from a wide variety of relevant words that match their mood, and when put together, show them a range of destination possibilities. The result is a beautiful montage of photographic imagery that will transport the user’s imagination.

To extend the experience beyond the store, users are prompted to use their mobile device to snap a pic of a QR tag associated with each destination that allows them to explore additional destination info, video and travel packages.

The event was a complete success. People couldn’t wait to see where Delta would take them next. The Takeaway – Delta is not just an airline; they’re giving me new ways to discover travel destinations.

This is the future of travel … and it’s just the beginning.

Lab - DaVinci Kinect


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Lab - DaVinci Kinect


Lab - DaVinci Surface


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Lab - DaVinci Surface


Lab - March Madness


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Lab - March Madness


Lab - Table Toss


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Lab - Table Toss


Lab - RockstAR


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Lab - RockstAR


Lab - KinectShop


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Lab - KinectShop


Lab - Surface Staff


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Lab - Surface Staff


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Work - Delta (Wired)


DELTA AIRLINES

WIRED Holiday Store

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Work - Delta (Wired)


DELTA AIRLINES

WIRED Holiday Store

Touch the Future of Travel

When it comes to travel, people care more about where they’re going than how they’re getting there. Delta Airlines understands this and asked Razorfish’s Emerging Experiences team to create an engaging experience for the WIRED Holiday Store in NYC. We wanted to tap into users’ imagination and sense of playfulness so that they walk away from the experience thinking about what kind of destinations they want to go to next and, of course, Delta.

In four (4) weeks we concepted, designed, developed and launched The Untravel Idea – a new, personal way for leisure travelers to encounter destinations. We wanted users to touch the future of travel.

The experience gives people an open-ended, creative experience that puts the user in control. First users choose the type mood they are looking for on their next getaway. From there users can select from a wide variety of relevant words that match their mood, and when put together, show them a range of destination possibilities. The result is a beautiful montage of photographic imagery that will transport the user’s imagination.

To extend the experience beyond the store, users are prompted to use their mobile device to snap a pic of a QR tag associated with each destination that allows them to explore additional destination info, video and travel packages.

The event was a complete success. People couldn’t wait to see where Delta would take them next. The Takeaway – Delta is not just an airline; they’re giving me new ways to discover travel destinations.

This is the future of travel … and it’s just the beginning.

Work - Audi Config


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Work - Audi Config


Work - Woodgrove


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Work - Woodgrove


Work - ATT (Surface)


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Work - ATT (Surface)


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Work - GrandVision


GRANDVISION

store of the future

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Work - GrandVision


GRANDVISION

store of the future

Challenge

GrandVision wanted to enter the Chinese market and to transform the future of eye care for consumers there through world-class products, services and processes. Currently no eye-care brand has made a mark in China yet and GrandVision wants to position itself as clear market leader.

Insights

The Chinese market represents the the world’s most connected and empowered consumers with more than 700 million mobile phone internet users and over 60% purchasing through their mobile. Total transaction value of China mobile shopping market was 92.71 billion RMB (151.27 billion USD) in 2014. 

Solution

Our solution is social and mobile at the heart. It allowed them to browse, favorite, find out more information about GV’s products and service anywhere and seamlessly starting and stopping at anytime without the loss of momentum.

In a store, all the frames a customer tried are saved automatically to the customer profile. Store associates and consumers are then able compare the frames side by side. Further, consumers can access them instantly on their mobile via the scanning of a QR code.

QR codes are actually one of the core aspects of China’s digital world that has now been further popularized with WeChat’s built in scanner. This allowed for instant socially validation through share function in WeChat moments, empowering consumers to hear their friend’s feedback on the frames that they’ve just tried on literally minutes ago whilst spreading the news about GrandVision’s unique experience.

 

 

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Lab - BLEEP


Bluetooth Low Energy Experience Platform

(INTRODUCING BLEEP)

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Lab - BLEEP


Bluetooth Low Energy Experience Platform

(INTRODUCING BLEEP)

Our BLE platform, BLEEP, brings the physical environment to life while delivering contextual content and creating seamless customer experiences within the retail channel.

Razorfish has charged the Emerging Experiences practice to constantly push the envelope with new and existing technologies in unique, delightful and useful experiences by blending digital into physical spaces for our company and clients. In the pursuit to provide retailers seamless, contextual experiences for both their customers and associates, our team has built a solution grounded in proven Bluetooth technology. The result is a refreshingly personalized experience across the newly digital-driven footprint. 

Introducing BLEEP. Combining Bluetooth Low Energy (BLE) beacons, a customer loyalty application along with cloud-based network services, we are able to deliver differentiated, data-driven experiences that extend across channels—blending the digital and physical retail environments to create a frictionless in-store customer experience. From synchronized interactive content across a customer’s smartphone, in-store digital signage and associate sales tools; our proprietary platform provides the framework necessary to deliver the right experience where experiences matter most, in-store.

BLEEP delivers connected, contextual experiences, from cross-screen personalization to real-time, location-aware content for a better retail experience for store, associate and customer.

While this new approach may empower the guest to leverage their mobile device for relevant information based on proximity of gateway, department and even product, we know that “heads down” is not what the retail environment was built for. Passive engagement can still deliver personalization across digital signage and empower associates to aid the guest during the sales experience. However, when the guest actively participates with their mobile device, magic can take place across multiple connected devices and within the data-rich, living environment.

Through the low cost of BLE technology, a systematic framework can be applied to your footprint that enables the right content to be delivered at the s time and place (in-isle, department, checkout, etc.). Beyond location information, we can also apply rules to offer unique messaging and even offers based on a guest’s path through the store or even dwell time. This content can be shared and promoted more abstractly within digital signage or highly personalized within a guest’s mobile device.

Back-of-house and associate empowerment is also critical to a smart retail environment. BLE indoor tracking allows metrics to be tied to the identity of a customer. Data can be collected from a guest’s entire visit, instead of only at the checkout. When retail locations connect this data they can track purchase intent based on linger times and checkout. To help aid in service, associates can also access real-time indoor tracking data to optimize staffing and guest assistance.

Leveraging our platform, your environment can now be as smart as the data inside. Please visit one of our Emerging Experience Labs for a demonstration.