Razorfish, in collaboration with Adobe, showcased Razorshop, a leading-edge transformational storefront experience, to yet another international audience in Cologne, Germany. DMEXCO (Digital marketing exposition and conference), is the most premier global digital marketing event for the new economy.

During DMEXCO, Razorfish's CTO, Ray Velez, delivered a very complimentary presentation “World of Experience: The Internet of Marketing Things.” Demonstrations of the Razorshop experience were presented to hundreds of Europe’s most transformational leaders and corporations. 

Consumer behaviors are evolving as technology continues to empower shoppers.
— Ray Velez, CTO for Razorfish Global

Razorshop is now a permanent installation at the Razorfish Germany office, making it the 4th installment globally (USA, Australia, England and Germany). Please reach out to Martin Sinning for a local demonstration or visit any of our Emerging Experience Labs for a deeper dive into transformational retail.