Adobe Summit EMEA: Razorshop, A Connected Commerce Experience


After the successful unveiling at The Adobe Summit in Salt Lake City, Razorshop heads over to London, England to support the EAMA Summit. Designed and developed by Razorfish’s retail experience and innovation practice Emerging Experiences, Razorshop empowers retailers to personalize the customer, associate and environmental shopping experience. 

Consumer behaviors are evolving as technology continues to empower shoppers. Brick-and-mortar stores, once believed to be in peril, have become an integral part of the customer journey. Leading retailers are reinventing the store experience by developing dynamic, data-driven in-store digital experiences to engage shoppers and increase traffic.

"Razorfish Global, through the combined strengths of Razorfish and Rosetta, is driving business transformation for retailers through leading-edge experiences and technologies," - Michael Klein, Director, Industry Strategy and Marketing at Adobe

During the Retail Super Session: The Stores of the Future, Razorfish's Executive Director of Strategy and Insight Jim Mason andMichael Klein, Director, Industry Strategy and Marketing at Adobe demonstrated Razorshop and discussed a 360-degree approach to the customer and commerce to a very eager audience.

Razorshop is now a permanent installation at the Razorfish London office. Please reach out to Mark McEachran for a local demonstration or visit any of our Emerging Experience Labs for a deeper dive into transformational retail.

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