Neue Digitale / Razorfish developed the first realtime 3d configurator for Microsoft Surface which was showcased at this year’s IAA – the world’s leading automotive fair.
Developed in collaboration with Realtime Technology AG, the application allows multiple users to configure an Audi A4 simultaneously by changing the car’s paint finishes, rims and by selecting and coloring style package components. The configured A4 is experienced in an immersive 3d environment, in which users can navigate seamlessly by zooming and panning using a multitouch-enabled interface. Special perspectives allow a more detailed view for specific components, for example for configuring rims or taking a closer look at interior details.
To control the actual car configuration process users can place multilingual tokens on the table. All available options appear around the token and can be selected by touching or rotating the physical token.
The final car configuration is projected on an external High Definition display, attracting and engaging other visitors.