Today Christopher Heine of AdWeek published “Razorfish’s Atlanta Lab Focuses on In-Store Digital”highlighting the Emerging Experiences Lab as a multi-faceted innovative space equipped to continue tackling the changing retail landscape.
Regarding a recent report, Heine concludes:
Bottom line, retailers need to do more than simply slap digital elements into their locations… they need to create seriously-planned interactive customer experiences.
Razorfish’s Emerging Experiences lab is a mind-blowing candy store stocked with seamlessly connected technologies that facilitate the creation of magic moments for guests. It provides an immersive physical space that clients can leverage to strategize, implement, prototype, and employ these interactive experiences for their customers.
From concept to completion, the Emerging Experience Practice is a one-stop shop for clients looking to collaborate with a team of committed, enthusiastic specialists to ultimately create custom solutions that are grounded in the reality of business. The Lab is a unifying space not only for emerging technologies, but also for designers, developers, strategists, and stakeholders too.
In the Lab, all of the walls come down. Traditional barriers between agency and client as well as client and customer are removed. Technology recedes in and out of view through the cycle of creation as it integrates with thoughtful experience touch points.
The results of this one-of-a-kind mix? Solutions that are sustainable and occur as a natural result of discoveries during the envisioning process.
It’s always so exciting when a client visits the Lab for the first time. By experiencing the possibilities in a physical space, the client is inspired by this type of thinking and how it relates to their business. Subconsciously, authentic consumer experiences begin to occur.
The sensory nature of the Lab helps foster the most compelling and innovative ideas possible. It is something that can not be achieved by observing a focus group or relying on evolving data.
It’s brainstorming at its finest. And prototyping at its fastest.
Clients can experience their customers’ point of view in a way that was once never possible.
Razorfish is committed. Our team members are committed. All of the chips are in and the Lab is situated as a crucial space to help our clients realize and understand the needs of today’s customers.