EE is once again in Europe and this time we brought RockstAR to Cannes LionsThe Cannes Lions International Advertising Festival is the world’s biggest and most prestigious international advertising award festival, with more than 22,500 entries from all over the world. The Festival is attended by over 6,000 delegates from 90 countries.

Microsoft Tag recently came out of beta and the team asked us to help them make the announcement at Cannes Lions with the RockstAR experience at the Microsoft Experience Center (shown above). Microsoft Tag is a QR code technology that allows you to scan Tags from your mobile phone for instant access to information, websites, videos, reviews, and more. You can design custom Tags (color or b&w) and through the Microsoft Tag online tools you can manage and track analytics on their performance. It’s a great tool for advertisers across multiple channels.

As you may already know we integrated it into RockstAR so that users can snap a pic of the Tag in the experience and instantly download their RockstAR photos. It seemed like a good fit given the nature Cannes as an entertainment destination. And of course we integrated the usual social components like Twitter, Flickr and Facebook.

In the spirit of the World Cup we’ve added players from all over the world for users to interact with.

Despite Fedex losing some of our equipment, the event was a huge success (good thing Steve always has a backup). After all this isn’t our first rodeo with the Microsoft Tag team.

Luckily we didn’t blow up any computers, however we did have a blast getting exclusive access to experience the new Xbox Kinect technology! We can’t wait to get our hands on this technology, the possibilities are endless.

Check out the rest of our photos on Flickr. (even more photos and videos coming soon!)

Viva la France!