5D, Razorfish 5D Experience

Enhancing Consumer Connections

Powerful. Personal. Connected.

The Razorfish 5D platform seamlessly connects a variety of digital devices to better attract consumers into retail environments, drive product engagement, and arm store associates with more-contextualized digital tools. The end result is a fun and personal experience, the way shopping should be.

Bringing 5D to Life at NRF

Seamlessly-synchronized Shopping

Get your hands on the 5D experience by embarking on a unique shopping journey that utilizes a variety of platforms and technologies, including a first of it's kind seamlessly-synchronized transparent interactive display wall. It's located in the Microsoft booth (1005) on Level 3.

Reinventing Retail

Groundbreaking Digital Playgrounds

We turned retail on its head with the launch of two groundbreaking experiences: Audi City London and the AT&T Flagship Store in Chicago. Powered by the Razorfish 5D platform, these large-scale and highly interactive environments feature never-before-seen technologies that exemplify the fundamental strategic shifts retailers are taking.

Audi City London

Experience one of the most technologically advanced retail environments ever created.

AT&T Flagship Store, Chicago

Look at how we're changing retail, 10,000 feet at a time.

Saying "We Will" When Others Say "We Can't."

Innovating Tomorrow, Today

"Innovating Tomorrow, Today" isn't just a tag line, it's what the Razorfish Emerging Experiences group does every day. Comprised of artists, tinkerers, designers, developers, and dreamers, their passion is to create never before seen experiences that surprise, inform, and delight. Learn more at emergingexperiences.com